Part One Managers and Managing, The evolution of management throught, Values, attitudes, emotions and culture.
Ethics and so cial Responsibility, Managing diverse employees in a multicultural environment, Managing in a global environment.
Decision Marketing, learning, creativity and entrepreneurship, the manager as a planner and strategist, funktional strategies for competitive advantage.
Managing organizational structure and culture, organizational control and change, human resource management.
Motivation and performance, leadership, effective groups and teams.
Promoting effective communication, Managing conflict, politics and negotiation, using advanced information thechnology to increase performance.