Conventional strategic management education ist dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step stategic planning approach; reworks original material into consistent and bite-size pieces of text, and leans heavily towards the authors´own domestic context in terms of the choice of perspectives, theories, examples and cases.

De Wit and Meyer´s Strategy takes a strikingly different approach. The fundamental differences of opinion within strategic management are not ignored or smoothed over. Instead, the authors carefully quide the studend through to many, often conflicting, perspectives in the field of strategy, in order to help them become critical and creative strategic thinkers.